Friday 30 March 2012

Get traffic with Wikipedia

You are mistaken if you think that Wikipedia is just a free site filled with an amateur-based content. In fact, Wikipedia, with its millions of monthly visitors, is a great place for you to get traffic to your website! But it will be possible only if you carefully following the sequence of steps that you will find in this article. And as the title suggests, there are three of them.

Using Wikipedia articles that already exist to get traffic

This method is the simplest one. Although it has a dark side to it, by using it you will end up getting traffic from Wikipedia in small portions, ranging from 10 to 100 people a day (or a month with less popular articles) coming from one article. 

Let's suppose you own a site about cars, describing their history, tuning, buying / selling deals etc. In order to get traffic from Wikipedia to a site like that you need to start looking for articles in Wikipedia that correspond to your content in quite direct way. When you find an article like that, go to the edit mode (bottom of the page), and add a link to your website, pointing to the related article.

This link will remain on Wikipedia for up to 7 weeks and will be bringing you traffic. After about 7 weeks your link will get reviewed by the editors of Wikipedia who will check carefully the content of your article that you had liked to. If they find it relevant, they will keep the link. If they like it, the link will remain there for many years, bringing you additional traffic to your website.

Writing Wikipedia articles to get traffic

This method will bring you a bit more traffic from Wikipedia. It consists in looking for missing subjects in Wikipedia database and writing articles on the subjects that have not been covered yet. Begin by listing all the articles available on your website (in our example, all the car reviews etc.). Then go to Wikipedia and search for the themes covered by your articles. Soon you'll discover that around 30% of your articles have no reference on Wikipedia. This means that you can go ahead and write (or order an article from a legitimate writer) a short version of your articles and publish it on Wikipedia. The best part is that you provide a reference link to the full article published on your website. 

The only disadvantage of this method is a significant amount of time and perhaps money that will go into writing a high quality article that would be suitable for Wikipedia. But with proper use of this method Wikipedia can bring you daily traffic ranging from 5.000 to 10.000 unique visitors.

Getting traffic from Wikipedia in the future


While this method will bring you the most traffic from Wikipedia, it will take up to 7 to 12 months to see the real results. It will require you to have a professional knowledge on the topics that you cover on your website and it will work only if you are ready for a long term success without an immediate gratification. 

For our car site, this method works as follows:

You begin by following the news regarding the new car releases. You need to find out about the release of a car way ahead of time, and once you do, you go on Wikipedia and write an article an article on this car. Immediately after you place an analogue of it (you can rewrite this article) on your own website. 

IMPORTANT: Please note, that the editors of Wikipedia like it when the article you link to is significantly longer that Wikipedia article.

Finally, you link the Wikipedia article to its longer version on your website. Remember to update the Wikipedia article when necessary, so your competitors can't replace your link with their own.

Now, this is how it all works. Suppose the car you described in your article will be released on December 1, 2013. In this case, about a year ahead of its release, you will receive 10-30 visitors, passing on your site that you created on Wikipedia. Around six months before the release the number will increase to 500-700. For 3 months prior to release - to 1.500-300. A month before the release and three months after it could easily be about 10,000-15,000 daily visits from Wikipedia! And three months after the release down to 300-500 to keep this around for years.

Now imagine how much traffic you can attract to your site if you publish at least 10 articles on Wikipedia every month?

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