In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. All serious internet marketers build their list of subscribers and send out an ezine to them on a regular basis. It’s one of the best ways to keep in contact with your customers and prospects, and make money from them.
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine is an autoresponder enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you don’t want to create your own product to sell (or even if you do), publishing your own online newsletter can be one of the wisest online business decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
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